Students listen to Clay Risen discuss his book “The Bill of the Century”

    You can subscribe to the Washington Post YouTube Fact Checker series of media literacy videos. This one covers the history of campaign ads, including the famous 1964 Daisy political ad that changed the industry forever and led the way for negative campaign ads. Students can view the entire "Peace, little girl" ad from the Library of Congress website: https://www.loc.gov/item/mbrs01185386/

    3 - 5 9 - 12 Social Studies/History campaign advertising Daisy ad Fact Checker

    When Theresa Burroughs came of voting age, she was ready to cast her ballot—but she had a long fight ahead of her. During the Jim Crow era, the board of registrars at Alabama's Hale County Courthouse prevented African Americans from registering to vote. Undeterred, Theresa remembers venturing to the courthouse on the first and third Monday of each month, in pursuit of her right to vote. Directed by: The Rauch Brothers Art Direction: Bill Wray Producers: Lizzie Jacobs, Maya Millett & Mike Rauch Animation: Tim Rauch Audio Produced by: Nadia Reiman & Katie Simon Supervising Sound Recordist: Maisie Tivnan Music: Fredrik Label: The Kora Records Publisher: House of Hassle Funding Provided by: Corporation for Public Broadcasting W.K. Kellogg Foundation In partnership with POV.
    Formally titled "Peace, Little Girl," but more commonly known as the "Daisy" ad, this famous political commercial was produced primarily by Tony Schwartz for President Lyndon B. Johnson's 1964 campaign against Barry Goldwater. Preserved from a 35mm print in the Tony Schwartz Collection by the Library of Congress Packard Campus for Audio Visual Conservation. For more information, http://blogs.loc.gov/now-see-hear/2016/09/daisy-the-most-effective-political-commercial-ever/.
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